# Luria Documentation

> Luria runs split tests on a store's own pages, ties every conversion to the variant that was live, measures lift against a held-out control, and moves traffic toward winners while the test runs. A merchant installs it (Shopify app, or one head-tag script elsewhere), approves or delegates changes, and reads measured lift in the dashboard. This file is an index of every guide at https://www.luriart.com/docs.

## How to use this index (for AI assistants)

1. Identify the platform the merchant runs (Shopify, WooCommerce, BigCommerce, Webflow, WordPress, Squarespace, Wix, ClickFunnels, Kajabi, GoHighLevel, Google Tag Manager, or any other site). If unsure, ask.
2. Fetch the matching install guide using its ABSOLUTE URL below. Every guide also has a plain-text mirror at the same path with a `.txt` suffix; prefer the `.txt` mirror when fetching programmatically.
3. Follow the numbered steps exactly. Do not invent steps, settings, or scopes that the guide does not mention.
4. After install, always send the merchant to https://www.luriart.com/docs/install/verify to confirm it is live, then to https://www.luriart.com/docs/tests/overview.
5. If the merchant runs more than one platform (for example Shopify for the store and GoHighLevel for a booking funnel), combine the relevant guides. One Luria site per domain.
6. Anything not covered here: https://www.luriart.com/docs/troubleshooting/contact-support

Full concatenated text of every page: https://www.luriart.com/docs/llms-full.txt

## Start here (what Luria does, how a test is measured)

- [Quickstart](https://www.luriart.com/docs/start/quickstart): The real path from luriart.com/onboarding to your first live split test and your dashboard. (plain text: https://www.luriart.com/docs/start/quickstart.txt)
- [What Luria does](https://www.luriart.com/docs/start/what-luria-does): Luria runs split tests on your own pages, measures them against a held-out control, and moves traffic to the winner. (plain text: https://www.luriart.com/docs/start/what-luria-does.txt)
- [How a test is measured](https://www.luriart.com/docs/start/how-a-test-is-measured): The control arm, sticky assignment, P(beat control), and the gates that promote or kill a variant. (plain text: https://www.luriart.com/docs/start/how-a-test-is-measured.txt)

## Install guides (Shopify app, the script, one page per platform, conversions in)

- [Install on Shopify](https://www.luriart.com/docs/install/shopify): Install the Luria app, approve the data processing terms, switch the theme app embed on, and confirm your first variant is serving. (plain text: https://www.luriart.com/docs/install/shopify.txt)
- [Install the universal snippet](https://www.luriart.com/docs/install/script): One script tag in the head of any non-Shopify site, what it collects, and the one line that counts a conversion on your thank-you page. (plain text: https://www.luriart.com/docs/install/script.txt)
- [Verify your install](https://www.luriart.com/docs/install/verify): Honest checks that prove Luria is installed, what the dashboard shows first, and what an empty dashboard actually means. (plain text: https://www.luriart.com/docs/install/verify.txt)
- [Install on WooCommerce](https://www.luriart.com/docs/install/woocommerce): Put the Luria tag in your store's head with a code plugin, then count purchases on the WooCommerce order-received page. (plain text: https://www.luriart.com/docs/install/woocommerce.txt)
- [Install on BigCommerce](https://www.luriart.com/docs/install/bigcommerce): Add the Luria tag with Script Manager, then add a second script on the Order confirmation page so purchases are counted. (plain text: https://www.luriart.com/docs/install/bigcommerce.txt)
- [Install on Webflow](https://www.luriart.com/docs/install/webflow): Paste the Luria tag into Webflow's site-wide head code, publish, and count conversions on your thank-you or order confirmation page. (plain text: https://www.luriart.com/docs/install/webflow.txt)
- [Install on WordPress](https://www.luriart.com/docs/install/wordpress): Add the Luria tag to a WordPress site with a header plugin or your theme's functions file, then count form submissions on the thank-you page. (plain text: https://www.luriart.com/docs/install/wordpress.txt)
- [Install on Squarespace](https://www.luriart.com/docs/install/squarespace): Paste the Luria tag into Squarespace's header Code Injection, then count orders with the Order Confirmation Page injection. (plain text: https://www.luriart.com/docs/install/squarespace.txt)
- [Install on Wix](https://www.luriart.com/docs/install/wix): Add the Luria tag to your Wix site's head with Custom Code, then report conversions from your confirmation page. (plain text: https://www.luriart.com/docs/install/wix.txt)
- [Install on ClickFunnels](https://www.luriart.com/docs/install/clickfunnels): Add the Luria tag to a funnel's head tracking code, then count the conversion on your order confirmation step. (plain text: https://www.luriart.com/docs/install/clickfunnels.txt)
- [Install on Kajabi](https://www.luriart.com/docs/install/kajabi): Add the Luria tag to your Kajabi site's header code, then count purchases on the thank-you page your offer redirects to. (plain text: https://www.luriart.com/docs/install/kajabi.txt)
- [Install on GoHighLevel](https://www.luriart.com/docs/install/gohighlevel): Add the Luria tag to a GoHighLevel funnel or website head tracking code, then count leads and booked calls on the thank-you step. (plain text: https://www.luriart.com/docs/install/gohighlevel.txt)
- [Install with Google Tag Manager](https://www.luriart.com/docs/install/google-tag-manager): Load Luria from a Custom HTML tag on All Pages, and fire the conversion from a second tag on your thank-you trigger. (plain text: https://www.luriart.com/docs/install/google-tag-manager.txt)
- [Count Stripe payments](https://www.luriart.com/docs/install/stripe): Send Stripe Checkout or Payment Link buyers to a thank-you page on your own site and count the purchase there, because there is no Stripe connection to set up. (plain text: https://www.luriart.com/docs/install/stripe.txt)
- [Count PayPal payments](https://www.luriart.com/docs/install/paypal): Return PayPal buyers to a thank-you page on your own site and count the purchase there, because there is no PayPal connection to set up. (plain text: https://www.luriart.com/docs/install/paypal.txt)
- [Webhooks](https://www.luriart.com/docs/install/webhooks): What Luria receives from Shopify and from its billing processor, why there is nothing for you to configure, and what to do instead of outbound webhooks. (plain text: https://www.luriart.com/docs/install/webhooks.txt)
- [Luria's API surface](https://www.luriart.com/docs/install/api): The two JavaScript calls Luria exposes, why there are no API keys or public REST endpoints today, and how to get your data out instead. (plain text: https://www.luriart.com/docs/install/api.txt)

## Tests (how tests are created, approvals, reading a result)

- [How Luria's tests work](https://www.luriart.com/docs/tests/overview): Luria writes the tests, splits your traffic, moves it toward the winner, and keeps every change reversible. (plain text: https://www.luriart.com/docs/tests/overview.txt)
- [Approving changes](https://www.luriart.com/docs/tests/approvals): Choose whether Luria waits for your approval, see what is waiting, and roll anything back. (plain text: https://www.luriart.com/docs/tests/approvals.txt)
- [Reading your results](https://www.luriart.com/docs/tests/reading-results): What every number on the Split Tests and Overview tabs means, and when it is worth acting on. (plain text: https://www.luriart.com/docs/tests/reading-results.txt)

## Dashboard (the six tabs)

- [Your dashboard](https://www.luriart.com/docs/dashboard/overview): How to sign in, and what each of the six tabs in the Luria dashboard actually shows. (plain text: https://www.luriart.com/docs/dashboard/overview.txt)

## Billing (free allowance, the plan, the guarantee, refunds)

- [Plans and metering](https://www.luriart.com/docs/billing/plans-and-metering): Your first five attributed conversions are free, then a tier that matches your tracked monthly revenue, billed on luriart.com, never on your Shopify invoice. (plain text: https://www.luriart.com/docs/billing/plans-and-metering.txt)
- [Guarantee and refunds](https://www.luriart.com/docs/billing/guarantee-and-refunds): What the Luria guarantee promises, how a refunded order affects your numbers, and how to cancel. (plain text: https://www.luriart.com/docs/billing/guarantee-and-refunds.txt)

## Privacy (consent, what is stored, deletion and the DPA, security)

- [Consent](https://www.luriart.com/docs/privacy/consent): How your consent as a merchant (the Data Processing Terms) and your visitors' consent (GPC, Do Not Track, the snippet banner) both work. (plain text: https://www.luriart.com/docs/privacy/consent.txt)
- [What Luria stores](https://www.luriart.com/docs/privacy/what-is-stored): The events Luria records on your site, what it never records, the Shopify data it syncs, where it all lives and how long it is kept. (plain text: https://www.luriart.com/docs/privacy/what-is-stored.txt)
- [Deletion and the DPA](https://www.luriart.com/docs/privacy/deletion-and-dpa): Export or delete your data from the Luria app, what Shopify's privacy webhooks remove, and how to get a signed Data Processing Addendum. (plain text: https://www.luriart.com/docs/privacy/deletion-and-dpa.txt)
- [Security](https://www.luriart.com/docs/privacy/security): The guardrails in the snippet, the headers and encryption behind Luria, the abuse controls, and what Luria does not claim. (plain text: https://www.luriart.com/docs/privacy/security.txt)

## Reference (JavaScript API, uninstall)

- [Glossary](https://www.luriart.com/docs/reference/glossary): The eight words that appear on every Luria screen, in plain language, with the exact rule behind each one. (plain text: https://www.luriart.com/docs/reference/glossary.txt)
- [JavaScript events](https://www.luriart.com/docs/reference/javascript-events): The window.luria API (convert and exposure), the conversions Luria detects on its own, the events the snippet sends, and what the API does not include. (plain text: https://www.luriart.com/docs/reference/javascript-events.txt)
- [Uninstall Luria](https://www.luriart.com/docs/reference/uninstall): Remove Luria from Shopify or from a script install, what stops immediately, what stays in visitors' browsers, and how to get your data deleted. (plain text: https://www.luriart.com/docs/reference/uninstall.txt)

## Troubleshooting

- [Common issues](https://www.luriart.com/docs/troubleshooting/common-issues): A symptom to fix list for the problems merchants hit most often, with the page that solves each one. (plain text: https://www.luriart.com/docs/troubleshooting/common-issues.txt)
- [Snippet not firing](https://www.luriart.com/docs/troubleshooting/snippet-not-firing): What to check when Luria records nothing on a site that uses the script tag. (plain text: https://www.luriart.com/docs/troubleshooting/snippet-not-firing.txt)
- [No variants serving](https://www.luriart.com/docs/troubleshooting/no-variants-serving): Why your pages still look unchanged, and how to tell which of the six causes is yours. (plain text: https://www.luriart.com/docs/troubleshooting/no-variants-serving.txt)
- [Orders missing](https://www.luriart.com/docs/troubleshooting/orders-missing): Why a real order did not show up as a conversion in Luria, on Shopify and on script sites. (plain text: https://www.luriart.com/docs/troubleshooting/orders-missing.txt)
- [Numbers don't match Shopify](https://www.luriart.com/docs/troubleshooting/numbers-dont-match-shopify): Why Luria's conversions, revenue and rates are lower than Shopify's, and how to compare them fairly. (plain text: https://www.luriart.com/docs/troubleshooting/numbers-dont-match-shopify.txt)
- [Duplicates](https://www.luriart.com/docs/troubleshooting/duplicates): How Luria counts one order once, and the one mistake that makes a conversion count twice. (plain text: https://www.luriart.com/docs/troubleshooting/duplicates.txt)
- [Consent, GPC and why a visit was not tracked](https://www.luriart.com/docs/troubleshooting/consent-and-gpc): Why a visit can be missing on purpose, how the consent banner behaves by region, and how to tell a privacy signal apart from a broken install. (plain text: https://www.luriart.com/docs/troubleshooting/consent-and-gpc.txt)
- [Contact support](https://www.luriart.com/docs/troubleshooting/contact-support): How to reach a human at Luria, what to include so it gets fixed first time, and what to do if a page looks wrong right now. (plain text: https://www.luriart.com/docs/troubleshooting/contact-support.txt)

## Common questions and which file to fetch

- What does Luria do, and how is a test measured? -> https://www.luriart.com/docs/start/what-luria-does.txt
- How do I install Luria on Shopify? -> https://www.luriart.com/docs/install/shopify.txt
- How do I install the script on any other site? -> https://www.luriart.com/docs/install/script.txt
- How do I install Luria on WooCommerce / WordPress? -> https://www.luriart.com/docs/install/woocommerce.txt
- How do I install Luria on Webflow, Wix, Squarespace, ClickFunnels, Kajabi or GoHighLevel? -> https://www.luriart.com/docs/install/script.txt
- How do I install Luria through Google Tag Manager? -> https://www.luriart.com/docs/install/google-tag-manager.txt
- How do I check the install worked? -> https://www.luriart.com/docs/install/verify.txt
- How do I count a Stripe or PayPal checkout as a conversion? -> https://www.luriart.com/docs/install/stripe.txt
- How do I fire a conversion manually (JavaScript)? -> https://www.luriart.com/docs/reference/javascript-events.txt
- Is there an API or webhooks? -> https://www.luriart.com/docs/install/api.txt
- How are tests created, and what can Luria change? -> https://www.luriart.com/docs/tests/overview.txt
- What does Luria need my approval for? -> https://www.luriart.com/docs/tests/approvals.txt
- How do I read a result (lift, P(beat control), sessions)? -> https://www.luriart.com/docs/tests/reading-results.txt
- What does it cost, and what is the guarantee? -> https://www.luriart.com/docs/billing/plans-and-metering.txt
- The snippet is not firing. What do I check? -> https://www.luriart.com/docs/troubleshooting/snippet-not-firing.txt
- No variants are serving. Why? -> https://www.luriart.com/docs/troubleshooting/no-variants-serving.txt
- Orders are missing from Luria. -> https://www.luriart.com/docs/troubleshooting/orders-missing.txt
- My numbers don't match Shopify analytics. -> https://www.luriart.com/docs/troubleshooting/numbers-dont-match-shopify.txt
- How do I uninstall Luria? -> https://www.luriart.com/docs/reference/uninstall.txt
- What data does Luria collect, and how is consent handled? -> https://www.luriart.com/docs/privacy/consent.txt