# Luria (full text for language models) > Luria is an AI split-testing service for online stores and lead-gen sites: it writes new versions of your pages, runs them against your current page as a held-out control, sends more traffic to the winner and measures the lift on your real orders. Website: https://www.luriart.com/ · Docs: https://www.luriart.com/docs · Agent API and MCP: https://www.luriart.com/llms.txt · Contact: hello@luriart.com Updated: 2026-10-27 ## What Luria does - Scans your site and writes a new version of one block at a time: headline, offer, button, body copy or section order. - Shows it to part of your traffic while your unchanged page stays live as the held-out control. Each visitor sticks to one version. - Moves traffic toward the version that is winning (Thompson sampling); your page never drops below 10% while a test runs. - Keeps a change only when it is 95% sure, after at least 200 visits per version, then writes the next challenger. - Counts real conversions per version: Shopify orders (pixel and order webhooks), sign-ups, booked calls or leads. - The first change waits for your OK; after that it runs on its own unless you switch on ask-first. - Never changes checkout or legal text, and never prices without your OK. Kill switch stops every change within 60 seconds. - Also builds a landing page for every ad (upload the ad; Luria builds a one-scroll page that continues it and tests two versions). ## Who it is for E-commerce and Shopify stores, info-product sellers, SaaS companies (marketing and pricing pages) and B2B businesses that book calls. Works on Shopify through the Luria app and on any other site (WooCommerce, Webflow, WordPress, GoHighLevel, custom) through one script tag. ## Pricing (by monthly visitors, same product on every tier) - Up to 10k monthly visitors: $79/month - 10k to 20k monthly visitors: $199/month - 20k to 40k monthly visitors: $449/month - 40k to 75k monthly visitors: $649/month - 75k to 100k monthly visitors: $799/month - 100k to 200k monthly visitors: $1,299/month - 200k to 400k monthly visitors: $2,099/month - 400k to 500k monthly visitors: $2,399/month - 500k to 1M monthly visitors: $3,999/month - 1M to 2M monthly visitors: $5,999/month - 2M to 5M monthly visitors: $10,999/month - Over 5M monthly visitors: custom plan - First 20 split tests free on every tier. Cancel any time. Billed on luriart.com, not on the Shopify invoice. ## Guarantee If Luria does not beat your own page at 95% certainty within 60 days of going live, that period's fees are refunded in full within 14 days. Requires 5,000+ tracked visits on the tested pages with Luria left running. A promise about billing, not a promised sales number. Rules: https://www.luriart.com/terms#guarantee ## Privacy Form inputs hidden in session recordings; raw events deleted after 90 days, recordings after 180; Global Privacy Control honoured; consent banner where required. https://www.luriart.com/privacy ## FAQ ### What is Luria? Luria is an AI split-testing service for online stores and lead-gen sites: it writes new versions of your pages, runs them against your current page as a held-out control, sends more traffic to the winner and measures the lift on your real orders. ### How does Luria work? Install the Shopify app or one script tag. Luria scans your site, writes a new version of one block (a headline, offer, button or section), shows it to half your visitors and keeps your current page as the control. Traffic shifts toward the winner, and Luria keeps a change only when it is 95% sure. ### How much does Luria cost? Luria is priced by monthly visitors: $79 a month up to 10,000 visitors, rising in tiers to $10,999 a month for 2 to 5 million, with a custom plan above that. Every tier has the same product. The first 20 split tests are free. See pricing. ### Is there a free trial? Yes. Every store gets its first 20 split tests free, on any tier, and you can cancel at any time. Ad landing pages get their first 1,000 visitors free. ### What is the Luria guarantee? If Luria does not beat your own page at 95% certainty within 60 days of going live, you get that period's fees back in full within 14 days. It needs 5,000+ tracked visits on the tested pages with Luria left running. Full rules are in the terms. ### Does Luria work on Shopify? Yes. On Shopify, the Luria app adds the tag and order tracking, and you paste one sales pixel (about 30 seconds). Every order is tied to the version the shopper saw, using Shopify's pixel and order webhooks. ### Does Luria work on sites that are not Shopify? Yes. Any site that can hold one script tag works: WooCommerce, Webflow, WordPress, GoHighLevel, SaaS marketing sites and custom code. Add one line on the thank-you or confirmation page to count sales, sign-ups or booked calls. ### Which goals can Luria test for? Store purchases, SaaS sign-ups and trials, booked calls, leads and info-product sales. Each test is judged on the goal you pick, counted from real conversions, never from clicks alone. ### How does Luria decide a winner? Every visitor sticks to one version. Luria compares the new version with your unchanged page shown to the same traffic at the same time, and keeps a change only when it is 95% sure, after at least 200 visits per version. Your page never drops below 10% of traffic while a test runs. ### What does Luria change on my site? Text and style on the pages you allow: headlines, offers, buttons, body copy and section order. It never changes checkout or legal text, and never changes prices without your OK. Your ads, theme and apps stay as they are. The first change waits for your approval. ### Can I stop Luria quickly? Yes. The kill switch stops every change within 60 seconds, and every change is listed in your dashboard with an undo. ### How much traffic do I need? Each version needs at least 200 visits before Luria will keep it, and the guarantee needs 5,000+ tracked visits on the tested pages over 60 days. Lower-traffic sites can still run tests; they just take longer to reach 95% certainty. ### How does Luria handle privacy? Form inputs are hidden in session recordings, raw events are deleted after 90 days and recordings after 180, Global Privacy Control signals are honoured, and a consent banner is used where the law needs one. Details are in the privacy policy. ### Can AI agents like Claude or ChatGPT use Luria? Yes. Luria has a REST API and a remote MCP server at https://www.luriart.com/api/mcp. An agent can sign up, add a site, install the tag, start a test and read the winner. Setup steps are in llms.txt and the docs. ### Is Luria a Google Optimize alternative? Yes. Google Optimize shut down on September 30, 2023. Luria replaces it for page tests, with one difference: Luria writes and runs the versions for you instead of giving you a visual editor. See Google Optimize alternative. ### How is Luria different from other A/B testing tools? Most tools hand you a builder and you design each test. Luria writes the page, runs the test, sends traffic to the winner and shows the gain against your old page, with a money-back guarantee on the lift. See the comparisons. # Comparisons ## Best A/B testing tools (2026) URL: https://www.luriart.com/compare The best A/B testing tool depends on who will do the work. If you want the testing done for you, Luria writes, runs and keeps winning page versions, judged on real orders. If you want to design tests yourself, Intelligems and Shoplift are built for Shopify, VWO and Convert work on any site, and Optimizely and AB Tasty suit enterprise teams. - Luria: Done-for-you split testing on Shopify or any site, measured on real orders against a held-out control, with a 60-day money-back guarantee. From $79 a month; first 20 tests free. Best for: Store owners and lean teams who want results without running a CRO program. - Intelligems: A Shopify testing app best known for price, shipping, offer and content tests aimed at profit per visitor. Best for: Shopify brands that want to design their own experiments, especially on price, discounts and shipping thresholds. - Shoplift: A Shopify-native A/B testing app where you build theme, template, content and price tests inside the Shopify theme editor, with AI test ideas. Best for: Shopify teams who like to build tests themselves in the theme editor, including whole-theme tests. - VWO: A broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor. Best for: Marketing and CRO teams who run their own research and testing program across many pages. - Optimizely: An enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS. Best for: Large companies with product, engineering and analytics teams running experimentation programs. - Convert: An A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants. Best for: CRO specialists and agencies who design and run tests by hand across many client sites. - AB Tasty: An experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing. Best for: Larger brands running testing and personalization programs with an account team. ## Luria vs Intelligems URL: https://www.luriart.com/compare/intelligems Intelligems is a Shopify testing app best known for price, shipping, offer and content tests aimed at profit per visitor. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Intelligems if you want to design every test yourself; pick Luria if you want the testing done for you. Where Intelligems is stronger: - Deep price, shipping-rate and discount testing built around profit, not just conversion rate - A long record with Shopify brands and many public reviews - Full manual control: your team decides every test and every variant Where Luria is different: - Luria writes the new versions for you and starts the next test on its own after your first OK - Works beyond Shopify: one script tag on WooCommerce, Webflow, GoHighLevel, SaaS or custom sites - Never changes prices without your OK; its focus is page words, offers and layout above checkout - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Luria vs Shoplift URL: https://www.luriart.com/compare/shoplift Shoplift is a Shopify-native A/B testing app where you build theme, template, content and price tests inside the Shopify theme editor, with AI test ideas. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Shoplift if you want to design every test yourself; pick Luria if you want the testing done for you. Where Shoplift is stronger: - Tests are built inside Shopify's own theme editor, so it feels native to Shopify teams - Whole-theme and template tests, useful before a redesign goes live - An established Shopify App Store listing with many reviews Where Luria is different: - Luria writes and launches the versions itself; you approve the first one, then it keeps testing - Not Shopify-only: the same tag runs on any site, plus booked-call, SaaS and info-product goals - Traffic moves to the better version while the test runs, so losing versions cost less - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Luria vs VWO URL: https://www.luriart.com/compare/vwo VWO is a broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick VWO if you want to design every test yourself; pick Luria if you want the testing done for you. Where VWO is stronger: - A full research suite in one place: surveys, funnels, heatmaps and recordings - Multivariate and split-URL tests and a mature visual editor - Enterprise features, support plans and a long track record Where Luria is different: - Luria is done-for-you: it decides what to test, writes the versions and runs them - Priced by monthly visitors from $79 a month, with the first 20 split tests free - Results are counted on real orders or bookings against a held-out control, not clicks - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Luria vs Optimizely URL: https://www.luriart.com/compare/optimizely Optimizely is an enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Optimizely if you want to design every test yourself; pick Luria if you want the testing done for you. Where Optimizely is stronger: - Server-side and feature-flag experiments inside your product code - Governance, permissions and workflows for large teams - A CMS and other content tools in the same suite Where Luria is different: - Luria needs no engineering team: one tag (or the Shopify app) and it runs - Published prices by traffic, from $79 a month, instead of a sales process - It writes the variants itself and keeps the winners automatically - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Luria vs Convert URL: https://www.luriart.com/compare/convert Convert is an A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Convert if you want to design every test yourself; pick Luria if you want the testing done for you. Where Convert is stronger: - Full manual control over targeting, goals and test design - Built for agencies managing many client sites from one account - A long-standing privacy-first stance Where Luria is different: - Luria does the CRO work itself: ideas, copy, launch, traffic shifting and keeping winners - Each client store gets its own held-out control and a dashboard both sides can read - Counts real orders, sign-ups or booked calls per version - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Luria vs AB Tasty URL: https://www.luriart.com/compare/ab-tasty AB Tasty is an experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick AB Tasty if you want to design every test yourself; pick Luria if you want the testing done for you. Where AB Tasty is stronger: - Personalization programs and audience targeting at enterprise scale - Server-side experimentation and feature rollouts - Account teams and strategic services Where Luria is different: - Luria is self-serve with published prices, from $79 a month - It writes versions for you and starts the next test on its own - Lift is counted on real orders against a held-out control, not modelled - Lift is promised against a held-out control in 60 days, or that period's fees come back ## Google Optimize alternative URL: https://www.luriart.com/compare/google-optimize Google Optimize, Google's free A/B testing tool, shut down on September 30, 2023. Luria is an alternative for page tests that goes a step further: instead of a visual editor, it writes the new versions, runs them against your current page, moves traffic to the winner and measures the lift on real orders. Plans start at $79 a month with the first 20 split tests free.