TERMS

Terms of Service

Last updated: 2 September 2026

These terms cover your use of Luria (the "Service"). You agree to them when you create an account, install our snippet, or connect a store. If you agree for a company, you confirm you have the power to bind it.

1. What the Service does

Luria scans your site. We build other versions of your pages. We show them to your visitors. We measure which one does better, and we keep the winner. We change your site only when you tell us to, with the settings you control.

2. Your responsibilities

• You must own the site you connect, or have permission to change it.
• You are still fully responsible for all content on your sites. That includes content our system writes or applies. Check each change. Make sure it is true, that you can back up any claim, and that it follows the law.
• You need a privacy policy. It must say that you use a service for analytics and testing. You must also get any consent your visitors' laws call for before we collect their data.
• Do not use the Service to publish content that breaks the law, misleads people, or breaks someone else's rights. Do not use it to get in the way of checkout or payment. Do not use it to scrape other sites in ways the law bans.

3. Automated and AI-generated changes

The Service uses automated systems, and AI, to plan and make changes to your site at your direction. You agree to those changes. Automated systems can get things wrong, or write things that do not fit. So the Service gives you a change log, one-click undo, and a kill switch. It can also pause itself when a guardrail trips. Or it can hold each change until you approve it. Use them. These tools are how that split of duty is meant to work day to day.

4. Performance guarantee

Luria measures every change against a control group held back from your own traffic. Your 60 days start when the Service goes live on your storefront. In that time we must produce a measured gain in your conversion rate against that control. The bar is 95% statistical confidence on your primary goal. If we do not clear that bar, you can ask for a full refund of all fees you paid for that period. Just email hello@luriart.com. We will issue the refund within 14 days of the request.

To claim, all of this must be true. The Service ran the whole 60 days, with no pause. The tested pages got at least 5,000 tracked sessions. You did not remove or undo Luria's changes. Your tracking stayed installed. We keep the measured record of the control against the new version for every test. So we settle a claim on numbers both sides can see.

This guarantee is a refund promise, not a prediction. Luria does not promise any set percent of gain. Any number you see before a test has run is an estimate, shown as a range with the method behind it, and based on results measured on other sites. It is not a promise. Your results depend on your traffic, your offer, your product, and your market. Results vary.

5. Data

We describe how we handle personal data in the Privacy Policy. For visitor data collected on your site, you are the controller and we are your processor. Our Data Processing Addendum sets the rules for that. Ask us and we will send it.

You grant us a licence to use anonymised and aggregated patterns we learn from your site, to make the Service better for all customers. This licence covers patterns only. It never covers your customer lists, your personal data, or your exact words. It lives on after you leave, in anonymised form, because that data can no longer be traced back to you.

6. Fees

Pilot and founder-priced accounts are billed as agreed in writing with you. We bill paid plans up front, and they are non-refundable. The two exceptions are where the law requires a refund, and the performance guarantee in section 4. We will give you at least 30 days' notice before a price change starts.

6a. Affiliate program

Anyone who signs up at /affiliate (a "partner") may share a referral link. These terms apply to that program.

• Commission. You get 30% of every dollar Luria actually collects from a store you refer. We work it out per paid invoice, for as long as that store keeps paying. You earn on money we collect. You never earn on money we booked, quoted or invoiced but never collected.
• Tracking logic. We give credit to the last click, for 14 days. If somebody clicks your referral link, we place a cookie in their browser. If they sign up any time in the next 14 days, you get the credit. The most recent affiliate link click wins the credit.
• Pending funds. When you earn a commission, we hold it as pending for 14 days. That gives the customer time to see the charge and choose not to refund. After that it moves to your balance. You can then request a payout from your dashboard.
• Payouts. Payouts go to a Stripe account you connect from your dashboard, as a person or a company. Stripe collects identity, bank and tax details. Luria never asks for bank details on this site. Payouts are in USD by default, with a $50 minimum. Luria pays the transfer fee. Where Stripe cannot pay out to your country, we pay by Wise on request.
• Refunds and chargebacks. A refund, chargeback or voided invoice cancels the commission on that invoice. If we paid you and the sale is later refunded, we may take it off your next payout.

Important notes.

1. Self-referrals are not allowed and will not work. A store on your own email address, or one you own, earns no commission.
2. A change of owner cancels your credit for that store. Say you refer person A, and the account moves to person B. The payout stops. We treat it as person A cancelling.
3. We count the last click. The most recent affiliate link click gets the credit.
4. The store owner may cancel, uninstall or archive the account. Your commissions then stop with their last paid invoice.
5. Do not run ads on the Luria keyword. Do not bid on the Luria brand, or any variation of it, in paid search. Where you share the link, you must say that you are an affiliate. The FTC endorsement guides require this. One line is enough. Do not send email or messages that people did not ask for.

• Status. Partners are independent contractors. You are not an employee, agent or representative of Luria. Do not make claims for Luria about results, pricing or the guarantee. Stick to what luriart.com already says.
• Taxes. Commissions are your income. You must report them, and pay any tax on them in your country. Luria pays commissions from Canada as a marketing cost. We do not issue tax forms (no W-9, W-2, 1099 or equivalent). We do not withhold tax. Keep the statements from your dashboard for your own records.
• Ending the program. Luria may end the program, or your part in it, with notice. We still pay commissions you already earned on money we collected, under the terms above. If we end your part for breaking these terms, you lose any unpaid commissions.

7. Availability

We aim to stay up all the time, but we do not promise an uptime figure yet. The snippet is built to fail open. If our service cannot be reached, your page loads as it was, so nothing breaks or blocks.

8. Warranties and liability

We provide the Service "as is", with no warranties of any kind, as far as the law allows. That rules out warranties of merchantability, fitness for a particular purpose, and any promise of set results. This part rules out predictions, not remedies. Section 4 holds our performance guarantee. It is a refund promise we stand behind, and nothing here cancels it.

As far as the law allows, neither side is liable for indirect, incidental, special, or consequential damages. Neither side is liable for lost profits or revenue. We cap our total aggregate liability at the fees you paid us. We count the three months before the event that led to the claim.

Some liability cannot be limited by law. Nothing in these terms limits it. That covers death or personal injury caused by negligence, and it covers fraud.

9. Termination

Either side may end this on written notice. When it ends, we stop showing our new versions, and your site goes back to its own content. You may ask us to delete your site data. We delete it, or make it anonymous, within 30 days of your request. The one exception is records we must keep by law.

10. Changes to these terms

We may update these terms. For a big change we will give notice before it takes effect. If you keep using the Service after that, you accept the new terms.

11. Governing law

The laws of the State of Delaware, United States, govern these terms. Its conflict-of-laws rules do not apply. The courts there have exclusive jurisdiction. You keep every protection the mandatory law of your country of residence gives you.

12. Contact

hello@luriart.com

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Not legal advice, and pending review by counsel before the paid tier launches. ← luriart.com · Privacy Policy