Last updated: 25 July 2026
These terms govern your use of Luria (the "Service"). By creating an account, installing our snippet, or connecting a store, you agree to them. If you are agreeing on behalf of a company, you confirm you have authority to bind it.
Luria scans your website, generates alternative versions of your pages, serves those versions to your visitors, measures which performs better, and keeps the winner. Changes are applied to your site at your direction and under settings you control.
The Service uses automated systems, including AI, to propose and implement changes to your website at your direction. You authorise those changes. Automated systems can produce inaccurate or inappropriate output, so the Service gives you change history, one-click rollback, a kill switch, guardrail auto-pause, and an optional approve-before-publish mode. Use them. These mechanics are how this allocation of responsibility is meant to work in practice.
Any figure shown before a test has run is an estimate, presented as a range with its method, and based on results measured on other sites. It is not a promise. Conversion outcomes depend on your traffic, offer, product, and market. We do not guarantee any particular lift, and results vary.
Our handling of personal data is described in the Privacy Policy. For visitor data collected on your site you are the controller and we are your processor; our Data Processing Addendum governs that relationship and is available on request.
You grant us a licence to use anonymised and aggregated patterns learned from your site to improve the Service for all customers. This licence covers patterns only — never your customer lists, your personal data, or your verbatim content — and it survives termination in anonymised form because such data can no longer be attributed to you.
Pilot and founder-priced accounts are billed as agreed in writing with you. Paid plans are billed in advance and are non-refundable except where required by law. We will give at least 30 days' notice before a price change takes effect for you.
We aim for continuous availability but do not commit to an uptime figure at this stage. The snippet is designed to fail open: if our service is unreachable, your page renders unmodified rather than breaking or blocking.
The Service is provided "as is", without warranties of any kind to the extent permitted by law, including warranties of merchantability, fitness for a particular purpose, and specific results.
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, or consequential damages, or for lost profits or revenue. Our total aggregate liability is limited to the fees you paid us in the three months before the event giving rise to the claim.
Nothing in these terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.
Either party may terminate on written notice. On termination we stop serving variants, your site reverts to its own content, and you may request deletion of your site data. We delete or anonymise it within 30 days of your request, except where we must retain records by law.
We may update these terms. For material changes we will give notice before they take effect; continuing to use the Service afterwards means you accept them.
These terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws rules, and the courts located there have exclusive jurisdiction. This does not remove any protection you have under the mandatory law of your country of residence.
Not legal advice, and pending review by counsel before the paid tier launches. ← luriart.com · Privacy Policy