Luria for B2B calls

More booked calls from the same traffic

Measured against a held-out control.Or you don't pay.

Split tests on your booking page, measured on booked calls.

The first test we'd run on the CTA and the qualifying copy

The same page twice. One block different. Your traffic decides, and the control never changes.

Control and variant run at the same time, on the same traffic, so the difference between them is the variant and nothing else
The leak

The booking page is where paid traffic decides.

One CTA and one qualifying paragraph. A weak CTA leaks calls; a vague pitch books calls that never show. Neither shows up in ad data.

The block we box first on a booking page
The test

Same traffic, two versions.

Luria writes the variant, your traffic splits, and a sticky hash keeps each visitor on one side.

Sticky assignment: one visitor, one side, always
The proof

Completed bookings, not clicks.

One line on your confirmation step ties the booking to the variant the visitor saw. The control never changes.

Promoted only above 95% with 200+ sessions per arm
One question

We book through Cal.com or HubSpot. Can it count that?

Yes. One call, window.luria.convert("booked_call"), on your confirmation step. No CRM integration is needed to measure the test.

The Luria guarantee

Your conversion rate grows against a held-out control. Or you don't pay.

Script install on your booking page. First five attributed conversions free.