More booked calls from the same traffic
Measured against a held-out control.Or you don't pay.Split tests on your booking page, measured on booked calls.
The first test we'd run on the CTA and the qualifying copy
The same page twice. One block different. Your traffic decides, and the control never changes.
The leak
The booking page is where paid traffic decides.
One CTA and one qualifying paragraph. A weak CTA leaks calls; a vague pitch books calls that never show. Neither shows up in ad data.
The test
Same traffic, two versions.
Luria writes the variant, your traffic splits, and a sticky hash keeps each visitor on one side.
The proof
Completed bookings, not clicks.
One line on your confirmation step ties the booking to the variant the visitor saw. The control never changes.
One question
We book through Cal.com or HubSpot. Can it count that?
Yes. One call, window.luria.convert("booked_call"), on your confirmation step. No CRM integration is needed to measure the test.
The Luria guarantee
Your conversion rate grows against a held-out control. Or you don't pay.
Script install on your booking page. First five attributed conversions free.