Luria vs AB Tasty
AB Tasty is an experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick AB Tasty if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs AB Tasty at a glance
| Luria | AB Tasty | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Any website |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See AB Tasty pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is AB Tasty?
AB Tasty is an experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing. It suits larger brands running testing and personalization programs with an account team.
Where AB Tasty is stronger
- Personalization programs and audience targeting at enterprise scale
- Server-side experimentation and feature rollouts
- Account teams and strategic services
Where Luria is different
- Luria is self-serve with published prices, from $79 a month
- It writes versions for you and starts the next test on its own
- Lift is counted on real orders against a held-out control, not modelled
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick AB Tasty if you have someone who enjoys planning experiments and wants personalization programs and audience targeting at enterprise scale.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than AB Tasty?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. AB Tasty's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from AB Tasty to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and AB Tasty together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.