A Google Optimize alternative that runs the tests for you
Google Optimize, Google's free A/B testing tool, shut down on September 30, 2023. Luria is an alternative for page tests that goes a step further: instead of a visual editor, it writes the new versions, runs them against your current page, moves traffic to the winner and measures the lift on real orders. Plans start at $79 a month with the first 20 split tests free.
What Google Optimize users need now
- A way to show two versions of a page to the same traffic at the same time
- Results counted on real conversions, not just clicks or sessions
- No developer needed to launch a test
How Luria replaces it
- Install the Shopify app or one script tag (it works on any site)
- Luria writes a new version of one block, such as the headline, offer or button
- Your current page stays live as the control; each visitor sticks to one version
- Traffic shifts toward the winner, and a change is kept only at 95% certainty, after 200+ visits per version
- If Luria does not beat your page in 60 days (5,000+ tracked visits), that period's fees come back
Other Google Optimize alternatives
If you want to design every test by hand, tools like VWO, Convert and AB Tasty work on any site, and Intelligems and Shoplift are built for Shopify. See all comparisons.
Questions
When did Google Optimize shut down?
Google Optimize and Optimize 360 stopped working on September 30, 2023. Google pointed users to third-party testing tools that connect to Google Analytics 4.
Is there a free Google Optimize replacement?
Luria is paid, but every store gets its first 20 split tests free. Shopify also offers basic theme testing. Fully free, open-source options need a developer to host and run them.
Do I need Google Analytics for Luria?
No. Luria counts visits and conversions itself, first-party, and ties each order to the version the visitor saw.