Luria questions, answered

Luria is an AI split-testing service for online stores and lead-gen sites: it writes new versions of your pages, runs them against your current page as a held-out control, sends more traffic to the winner and measures the lift on your real orders.

What is Luria?

Luria is an AI split-testing service for online stores and lead-gen sites: it writes new versions of your pages, runs them against your current page as a held-out control, sends more traffic to the winner and measures the lift on your real orders.

How does Luria work?

Install the Shopify app or one script tag. Luria scans your site, writes a new version of one block (a headline, offer, button or section), shows it to half your visitors and keeps your current page as the control. Traffic shifts toward the winner, and Luria keeps a change only when it is 95% sure.

How much does Luria cost?

Luria is priced by monthly visitors: $79 a month up to 10,000 visitors, rising in tiers to $10,999 a month for 2 to 5 million, with a custom plan above that. Every tier has the same product. The first 20 split tests are free. See pricing.

Is there a free trial?

Yes. Every store gets its first 20 split tests free, on any tier, and you can cancel at any time. Ad landing pages get their first 1,000 visitors free.

What is the Luria guarantee?

If Luria does not beat your own page at 95% certainty within 60 days of going live, you get that period's fees back in full within 14 days. It needs 5,000+ tracked visits on the tested pages with Luria left running. Full rules are in the terms.

Does Luria work on Shopify?

Yes. On Shopify, the Luria app adds the tag and order tracking, and you paste one sales pixel (about 30 seconds). Every order is tied to the version the shopper saw, using Shopify's pixel and order webhooks.

Does Luria work on sites that are not Shopify?

Yes. Any site that can hold one script tag works: WooCommerce, Webflow, WordPress, GoHighLevel, SaaS marketing sites and custom code. Add one line on the thank-you or confirmation page to count sales, sign-ups or booked calls.

Which goals can Luria test for?

Store purchases, SaaS sign-ups and trials, booked calls, leads and info-product sales. Each test is judged on the goal you pick, counted from real conversions, never from clicks alone.

How does Luria decide a winner?

Every visitor sticks to one version. Luria compares the new version with your unchanged page shown to the same traffic at the same time, and keeps a change only when it is 95% sure, after at least 200 visits per version. Your page never drops below 10% of traffic while a test runs.

What does Luria change on my site?

Text and style on the pages you allow: headlines, offers, buttons, body copy and section order. It never changes checkout or legal text, and never changes prices without your OK. Your ads, theme and apps stay as they are. The first change waits for your approval.

Can I stop Luria quickly?

Yes. The kill switch stops every change within 60 seconds, and every change is listed in your dashboard with an undo.

How much traffic do I need?

Each version needs at least 200 visits before Luria will keep it, and the guarantee needs 5,000+ tracked visits on the tested pages over 60 days. Lower-traffic sites can still run tests; they just take longer to reach 95% certainty.

How does Luria handle privacy?

Form inputs are hidden in session recordings, raw events are deleted after 90 days and recordings after 180, Global Privacy Control signals are honoured, and a consent banner is used where the law needs one. Details are in the privacy policy.

Can AI agents like Claude or ChatGPT use Luria?

Yes. Luria has a REST API and a remote MCP server at https://www.luriart.com/api/mcp. An agent can sign up, add a site, install the tag, start a test and read the winner. Setup steps are in llms.txt and the docs.

Is Luria a Google Optimize alternative?

Yes. Google Optimize shut down on September 30, 2023. Luria replaces it for page tests, with one difference: Luria writes and runs the versions for you instead of giving you a visual editor. See Google Optimize alternative.

How is Luria different from other A/B testing tools?

Most tools hand you a builder and you design each test. Luria writes the page, runs the test, sends traffic to the winner and shows the gain against your old page, with a money-back guarantee on the lift. See the comparisons.

Try Luria on your own pages

First 20 split tests free. Measured against your current page for 60 days, or your money back (needs 5,000+ tracked visits on the tested pages; full rules).

Get started See pricing