Luria vs Optimizely
Optimizely is an enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Optimizely if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs Optimizely at a glance
| Luria | Optimizely | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Any website |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See Optimizely pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is Optimizely?
Optimizely is an enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS. It suits large companies with product, engineering and analytics teams running experimentation programs.
Where Optimizely is stronger
- Server-side and feature-flag experiments inside your product code
- Governance, permissions and workflows for large teams
- A CMS and other content tools in the same suite
Where Luria is different
- Luria needs no engineering team: one tag (or the Shopify app) and it runs
- Published prices by traffic, from $79 a month, instead of a sales process
- It writes the variants itself and keeps the winners automatically
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick Optimizely if you have someone who enjoys planning experiments and wants server-side and feature-flag experiments inside your product code.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than Optimizely?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. Optimizely's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from Optimizely to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and Optimizely together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.