Luria vs VWO
VWO is a broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick VWO if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs VWO at a glance
| Luria | VWO | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Any website |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See VWO pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is VWO?
VWO is a broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor. It suits marketing and CRO teams who run their own research and testing program across many pages.
Where VWO is stronger
- A full research suite in one place: surveys, funnels, heatmaps and recordings
- Multivariate and split-URL tests and a mature visual editor
- Enterprise features, support plans and a long track record
Where Luria is different
- Luria is done-for-you: it decides what to test, writes the versions and runs them
- Priced by monthly visitors from $79 a month, with the first 20 split tests free
- Results are counted on real orders or bookings against a held-out control, not clicks
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick VWO if you have someone who enjoys planning experiments and wants a full research suite in one place: surveys, funnels, heatmaps and recordings.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than VWO?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. VWO's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from VWO to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and VWO together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.