Luria vs Convert
Convert is an A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Convert if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs Convert at a glance
| Luria | Convert | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Any website |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See Convert pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is Convert?
Convert is an A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants. It suits CRO specialists and agencies who design and run tests by hand across many client sites.
Where Convert is stronger
- Full manual control over targeting, goals and test design
- Built for agencies managing many client sites from one account
- A long-standing privacy-first stance
Where Luria is different
- Luria does the CRO work itself: ideas, copy, launch, traffic shifting and keeping winners
- Each client store gets its own held-out control and a dashboard both sides can read
- Counts real orders, sign-ups or booked calls per version
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick Convert if you have someone who enjoys planning experiments and wants full manual control over targeting, goals and test design.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than Convert?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. Convert's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from Convert to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and Convert together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.