Install with Google Tag Manager

Step 1: Create the Luria tag

In Tag Manager, go to Tags, then New, then Tag Configuration, then Custom HTML. Paste this, with your own site ID in place of YOUR_SITE_ID:

<script async src="https://luriart.com/snippet.js" data-luria-site="YOUR_SITE_ID"></script>

Leave "Support document.write" unchecked. Name the tag "Luria".

Step 2: Trigger it on All Pages

Under Triggering, choose the built-in "All Pages" page view trigger, then save. Luria has to load on your landing pages and on your confirmation page, so anything narrower will break attribution.

Step 3: Create the conversion tag

Add a second Custom HTML tag with this in it:

<script>
  (function () {
    var n = 0;
    (function go() {
      if (window.luria) return window.luria.convert("purchase", 129.00);
      if (++n < 40) setTimeout(go, 250);
    })();
  })();
</script>

Change the goal name and value to match what happened: window.luria.convert("purchase", 129.00) for a sale, window.luria.convert("lead") for a form, window.luria.convert("booked_call") for a booking. If the order value is in a data layer variable, pass it instead of a fixed number.

The retry loop matters here. The Luria tag loads asynchronously, so window.luria usually appears a moment after the conversion tag fires. Tag sequencing alone does not close that gap.

Step 4: Trigger it on the thank-you page only

Create a Page View trigger set to fire on "Some Page Views", with Page Path contains your confirmation path, for example /thank-you. Attach it to the conversion tag from step 3, then submit and publish the container.

If your checkout pushes a purchase event into the data layer instead of loading a new page, use a Custom Event trigger on that event name.