Install with Google Tag Manager

Step 1: Create the Luria tagCopy Anchor Link

In Tag Manager, go to Tags, then New, then Tag Configuration, then Custom HTML. Paste this, with your own site ID in place of YOUR_SITE_ID:

<script async src="https://luriart.com/snippet.js" data-luria-site="YOUR_SITE_ID"></script>

Leave "Support document.write" unchecked. Name the tag "Luria".

Step 2: Trigger it on All PagesCopy Anchor Link

Under Triggering, choose the built-in "All Pages" page view trigger, then save. Luria has to load on your landing pages and on your confirmation page, so anything narrower will break attribution.

Step 3: Create the conversion tagCopy Anchor Link

Add a second Custom HTML tag with this in it:

<script>
  (function () {
    var n = 0;
    (function go() {
      if (window.luria) return window.luria.convert("purchase", 129.00);
      if (++n < 40) setTimeout(go, 250);
    })();
  })();
</script>

Change the goal name and value to match what happened: window.luria.convert("purchase", 129.00) for a sale, window.luria.convert("lead") for a form, window.luria.convert("booked_call") for a booking. If the order value is in a data layer variable, pass it instead of a fixed number.

The retry loop matters here. The Luria tag loads asynchronously, so window.luria usually appears a moment after the conversion tag fires. Tag sequencing alone does not close that gap.

Step 4: Trigger it on the thank-you page onlyCopy Anchor Link

Create a Page View trigger set to fire on "Some Page Views", with Page Path contains your confirmation path, for example /thank-you. Attach it to the conversion tag from step 3, then submit and publish the container.

If your checkout pushes a purchase event into the data layer instead of loading a new page, use a Custom Event trigger on that event name.

Step 5 (optional): Reuse your GA4 ecommerce setupCopy Anchor Link

Already push GA4 ecommerce events (dataLayer.push({event: "purchase", ecommerce: {transaction_id, value, currency}}))? Then the conversion tag needs no page path. Create a Data Layer Variable named ecommerce.value (call it "DLV value"), put {{DLV value}} in place of the fixed number in step 3, and trigger that tag on a Custom Event trigger with event name purchase. For leads, do the same with generate_lead and window.luria.convert("lead").

Guard against a double fire when the purchase event is pushed again on reload by adding the order id to the retry loop: store {{DLV transaction_id}} in localStorage and skip if it is already there.