Install on WordPress

Add the Luria tag to a WordPress site with a header plugin or your theme's functions file, then count form submissions on the thank-you page.

About 8 minutes

This is the guide for WordPress sites that are not stores: blogs, service sites, lead-gen and landing pages. Selling with WooCommerce? Use Install on WooCommerce instead.

What you'll need

Your Luria tag, with your site ID already filled in. Luria gives you the tag during onboarding, or by email from hello@luriart.com. The dashboard does not show the site ID yet.
WordPress admin access
A code plugin such as WPCode (formerly Insert Headers and Footers), or a child theme you can edit

Steps

Step 1: Put the tag in the head

The quickest route: Plugins → Add New, install and activate WPCode, then open Code Snippets → Header & Footer. Paste the tag into the Header box and click Save Changes.

<script async src="https://luriart.com/snippet.js" data-luria-site="YOUR_SITE_ID"></script>

Prefer no extra plugin? Add this to your child theme's functions.php:

add_action( 'wp_head', function () {
  ?>
  <script async src="https://luriart.com/snippet.js" data-luria-site="YOUR_SITE_ID"></script>
  <?php
} );

Classic themes also expose Appearance → Theme File Editor → header.php, where the tag goes just above </head>. Block themes (the default themes since WordPress 5.9) have no header.php, so use one of the two options above.

Page builders have their own boxes that work too: Elementor under Site Settings → Custom Code, Divi under Theme Options → Integration, Bricks under Settings → Custom code. One box is enough. Two copies of the tag is not a problem, the snippet ignores the second, but it makes the next person's job harder.

Screenshot comingWordPress admin, WPCode Header and Footer screen with the Luria script tag pasted in the Header box

Step 2: Count your conversion

Most WordPress sites convert on a form. The no-code path: set the form's confirmation to redirect to a page whose URL ends in /thank-you. Luria counts a visit to that path as a conversion on its own, once per browser.

WPForms: Settings → Confirmations → Confirmation Type → Go to URL
Gravity Forms: Settings → Confirmations → Redirect
Fluent Forms: Settings & Integrations → Confirmation Settings → Redirect to URL

Want to name the goal yourself, or send a value? Put the call on the thank-you page in a Custom HTML block:

<script>
  (function go(n) {
    if (window.luria) return window.luria.convert("lead");
    if (n < 50) setTimeout(function () { go(n + 1); }, 200);
  })(0);
</script>

The loop waits for the tag to finish loading, up to about ten seconds. Use window.luria.convert("purchase", 129.00) if the page knows an order value. Call it once per page.

Step 3: Clear your cache

WP Rocket, LiteSpeed Cache, W3 Total Cache, WP Super Cache and your host's own cache all keep serving the old <head>. Purge, then reload the site.

Verify it worked

Open your site in a private window with ad blockers off. If you are in the EU, UK or Switzerland, Luria shows a small consent banner; click Accept, since nothing is tracked before you answer it.
View the page source. The tag is inside <head> with your site ID in it, not YOUR_SITE_ID.
In the browser's Network tab, look for a request to luriart.com/api/events. Events are batched, so give it a couple of seconds.
Submit the form yourself. On luriart.com/app, the Overview card "Conversions this period" goes up by one, and the Customers tab lists that session with its source.

Luria dashboard Customers tab listing converted sessions with source, first seen and value

Full checklist: Verify your install.

Common failures

Nothing tracked at all. The tag is missing its site ID or the ID has a typo. Without a valid data-luria-site the snippet stops immediately.
Tag not in the source. A caching or optimisation plugin is serving the old head, or a "defer all JavaScript" setting moved the tag. Purge the cache and exclude luriart.com from script optimisation.
Form submits, nothing counted. The form shows an inline message instead of redirecting, so the URL never changes. Switch to a redirect, or put the conversion call in the message block.
Counted twice. The call sits on the page twice, or you added it to a page that already ends in /thank-you so the automatic count fired as well. Keep one. See Duplicates.
Nothing in the test browser. Global Privacy Control or Do Not Track is on, or you clicked Decline on the banner earlier. Luria collects nothing in both cases. Clear the site data and try again.
Blocked by your own site. A Content Security Policy that does not allow luriart.com stops the script. Add it to script-src and connect-src.