The best AB Tasty alternatives in 2026
The main AB Tasty alternatives in 2026 are Luria, VWO, Optimizely and Convert. Pick Luria if you want tests written and run for you and judged on real orders; pick a toolkit like VWO if your team wants to design every test itself.
Why teams look for a AB Tasty alternative
AB Tasty is an experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing (it agreed to combine with VWO in January 2026). It suits larger brands running testing and personalization programs with an account team. Teams usually look elsewhere when they lack the people to plan and build tests, want published prices, or need a different platform.
The alternatives
Luria
Done-for-you split testing on Shopify or any site: it writes the versions, tests them against your current page as a held-out control, moves traffic to the winner and counts real orders; from $79 a month, first 20 split tests free.
Best for: teams leaving AB Tasty because nobody has time to plan and build tests.
VWO
A broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor (it agreed to combine with AB Tasty in January 2026).
Best for: marketing and CRO teams who run their own research and testing program across many pages.
Optimizely
An enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS.
Best for: large companies with product, engineering and analytics teams running experimentation programs.
Convert
An A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants.
Best for: CRO specialists and agencies who design and run tests by hand across many client sites.
Kameleoon
An experimentation platform for web and feature testing, with AI targeting, for mid-market and enterprise teams.
Best for: product and marketing teams running a shared experimentation program.
AB Tasty vs Luria, in short
- Luria is self-serve with published prices, from $79 a month
- It writes versions for you and starts the next test on its own
- Lift is counted on real orders against a held-out control, not modelled
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Full side-by-side: Luria vs AB Tasty.
Questions
What is the best AB Tasty alternative?
It depends on who does the work. Luria is the closest fit if you want testing done for you on real orders; VWO is the closest fit if you want to keep building tests yourself.
Is there a cheaper alternative to AB Tasty?
Luria publishes its prices: from $79 a month for up to 10,000 monthly visitors, with the first 20 split tests free. Compare at your own traffic, since most tools price by visitors.