Luria vs Visually
Visually is a no-code A/B testing and personalization app for Shopify and headless stores. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Visually if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs Visually at a glance
| Luria | Visually | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Shopify and headless stores |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See Visually pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is Visually?
Visually is a no-code A/B testing and personalization app for Shopify and headless stores. It suits Shopify teams who want to build tests and personalized content visually.
Where Visually is stronger
- A visual editor built for Shopify and headless storefronts
- Personalization and targeting alongside A/B tests
- An established Shopify App Store listing with many reviews
Where Luria is different
- Luria writes the new versions for you and starts the next test on its own after your first OK
- Works beyond Shopify: one script tag on any site, plus booked-call, SaaS and lead goals
- Traffic moves to the better version while the test runs, so losing versions cost less
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick Visually if you have someone who enjoys planning experiments and wants a visual editor built for Shopify and headless storefronts.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than Visually?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. Visually's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from Visually to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and Visually together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.