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The best A/B testing apps for Shopify in 2026

For Shopify in 2026: Luria if you want tests written and run for you and judged on real orders; Intelligems for price, shipping and offer tests; Shoplift for tests built in the theme editor; Shopify Rollouts for free whole-theme tests; Visually for no-code personalization; VWO for a full research suite.

Updated October 28, 2026 by Baneet Singh, founder of Luria. Each tool is described from its own site; check their pages for current prices and features.

How to choose

• Order tracking. The app should tie each Shopify order to the version the shopper saw (web pixel plus order webhooks), not just count add-to-carts.
• Speed. Tests should not flash the old page first or slow the theme down.
• Who writes the tests. Most apps give you a builder; Luria writes the versions for you.
• Traffic. Every app needs a few hundred visits per version before a result means anything.

The tools

1. Luria

   Done-for-you split testing for Shopify: it writes new headlines, offers and sections, keeps your current page live as a held-out control, moves traffic to the winner and counts real orders. From $79 a month, first 20 split tests free.

   Best for: Shopify owners who want more orders without running a testing program themselves.

2. Intelligems

   A Shopify testing app best known for price, shipping, offer and content tests aimed at profit per visitor.

   Best for: Shopify brands that want to design their own experiments, especially on price, discounts and shipping thresholds.

3. Shoplift

   A Shopify-native A/B testing app where you build theme, template, content and price tests inside the Shopify theme editor, with AI test ideas.

   Best for: Shopify teams who like to build tests themselves in the theme editor, including whole-theme tests.

4. Shopify Rollouts

   Shopify's built-in way to schedule and test theme changes, with theme and checkout experiments on eligible plans.

   Best for: Shopify stores that want a free, native test of a whole theme or checkout setting.

5. Visually

   A no-code A/B testing and personalization app for Shopify and headless stores.

   Best for: Shopify teams who want to build tests and personalized content visually.

6. VWO

   A broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor (it agreed to combine with AB Tasty in January 2026).

   Best for: marketing and CRO teams who run their own research and testing program across many pages.

Deeper one-to-one comparisons: all A/B testing tools compared.