Luria vs Unbounce
Unbounce is a landing page builder with A/B testing and Smart Traffic, which routes each visitor to the variant most likely to convert. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Unbounce if you want to design every test yourself; pick Luria if you want the testing done for you.
Luria vs Unbounce at a glance
| Luria | Unbounce | |
|---|---|---|
| Who builds the test | Luria writes the versions and launches them | Mostly your team |
| How a winner is judged | Real orders, sign-ups or booked calls vs a held-out control; kept at 95% certainty | Depends on how you set up goals |
| Platforms | Shopify app, or one script tag on any site | Pages built in Unbounce |
| Pricing | Published, by monthly visitors, from $79/month; first 20 tests free | See Unbounce pricing |
| Guarantee | Lift in 60 days or that period's fees back (conditions apply) | Check their terms |
What is Unbounce?
Unbounce is a landing page builder with A/B testing and Smart Traffic, which routes each visitor to the variant most likely to convert. It suits marketers who build their paid-traffic landing pages inside Unbounce.
Where Unbounce is stronger
- A drag-and-drop builder for landing pages, with templates
- Smart Traffic routes visitors between variants you build
- Forms, popups and integrations made for paid campaigns
Where Luria is different
- Luria tests the pages you already have, on any site, instead of pages rebuilt in a builder
- It writes the versions itself and can build a page for each ad
- Judged on real orders, leads or booked calls against a held-out control
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Who should pick which?
Pick Unbounce if you have someone who enjoys planning experiments and wants a drag-and-drop builder for landing pages, with templates.
Pick Luria if you want more of your visitors to buy without hiring a CRO team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than Unbounce?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. Unbounce's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from Unbounce to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and Unbounce together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.