The best Optimizely alternatives in 2026
The main Optimizely alternatives in 2026 are Luria, VWO, Convert and AB Tasty. Pick Luria if you want tests written and run for you and judged on real orders; pick a toolkit like VWO if your team wants to design every test itself.
Why teams look for a Optimizely alternative
Optimizely is an enterprise digital experience platform covering web experimentation, feature experimentation with server-side flags, and a CMS. It suits large companies with product, engineering and analytics teams running experimentation programs. Teams usually look elsewhere when they lack the people to plan and build tests, want published prices, or need a different platform.
The alternatives
Luria
Done-for-you split testing on Shopify or any site: it writes the versions, tests them against your current page as a held-out control, moves traffic to the winner and counts real orders; from $79 a month, first 20 split tests free.
Best for: teams leaving Optimizely because nobody has time to plan and build tests.
VWO
A broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor (it agreed to combine with AB Tasty in January 2026).
Best for: marketing and CRO teams who run their own research and testing program across many pages.
Convert
An A/B testing tool for any website with a privacy focus and flicker-free delivery, popular with agencies and CRO consultants.
Best for: CRO specialists and agencies who design and run tests by hand across many client sites.
AB Tasty
An experimentation and personalization platform for mid-market and enterprise brands, with client-side and server-side testing (it agreed to combine with VWO in January 2026).
Best for: larger brands running testing and personalization programs with an account team.
Kameleoon
An experimentation platform for web and feature testing, with AI targeting, for mid-market and enterprise teams.
Best for: product and marketing teams running a shared experimentation program.
Optimizely vs Luria, in short
- Luria needs no engineering team: one tag (or the Shopify app) and it runs
- Published prices by traffic, from $79 a month, instead of a sales process
- It writes the variants itself and keeps the winners automatically
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Full side-by-side: Luria vs Optimizely.
Questions
What is the best Optimizely alternative?
It depends on who does the work. Luria is the closest fit if you want testing done for you on real orders; VWO is the closest fit if you want to keep building tests yourself.
Is there a cheaper alternative to Optimizely?
Luria publishes its prices: from $79 a month for up to 10,000 monthly visitors, with the first 20 split tests free. Compare at your own traffic, since most tools price by visitors.