The best Visually alternatives in 2026
The main Visually alternatives in 2026 are Luria, Intelligems, Shoplift and Shopify Rollouts. Pick Luria if you want tests written and run for you and judged on real orders; pick a toolkit like Intelligems if your team wants to design every test itself.
Why teams look for a Visually alternative
Visually is a no-code A/B testing and personalization app for Shopify and headless stores. It suits Shopify teams who want to build tests and personalized content visually. Teams usually look elsewhere when they lack the people to plan and build tests, want published prices, or need a different platform.
The alternatives
Luria
Done-for-you split testing on Shopify or any site: it writes the versions, tests them against your current page as a held-out control, moves traffic to the winner and counts real orders; from $79 a month, first 20 split tests free.
Best for: teams leaving Visually because nobody has time to plan and build tests.
Intelligems
A Shopify testing app best known for price, shipping, offer and content tests aimed at profit per visitor.
Best for: Shopify brands that want to design their own experiments, especially on price, discounts and shipping thresholds.
Shoplift
A Shopify-native A/B testing app where you build theme, template, content and price tests inside the Shopify theme editor, with AI test ideas.
Best for: Shopify teams who like to build tests themselves in the theme editor, including whole-theme tests.
Shopify Rollouts
Shopify's built-in way to schedule and test theme changes, with theme and checkout experiments on eligible plans.
Best for: Shopify stores that want a free, native test of a whole theme or checkout setting.
VWO
A broad conversion platform for any website: A/B, multivariate and split-URL testing, heatmaps, session recordings, surveys and personalization, with a visual editor (it agreed to combine with AB Tasty in January 2026).
Best for: marketing and CRO teams who run their own research and testing program across many pages.
Visually vs Luria, in short
- Luria writes the new versions for you and starts the next test on its own after your first OK
- Works beyond Shopify: one script tag on any site, plus booked-call, SaaS and lead goals
- Traffic moves to the better version while the test runs, so losing versions cost less
- Lift is promised against a held-out control in 60 days, or that period's fees come back
Full side-by-side: Luria vs Visually.
Questions
What is the best Visually alternative?
It depends on who does the work. Luria is the closest fit if you want testing done for you on real orders; Intelligems is the closest fit if you want to keep building tests yourself.
Is there a cheaper alternative to Visually?
Luria publishes its prices: from $79 a month for up to 10,000 monthly visitors, with the first 20 split tests free. Compare at your own traffic, since most tools price by visitors.