VWO and AB Tasty are combining: what it means for you
On January 20, 2026, VWO (Wingify) and AB Tasty announced an agreement to combine, backed by Everstone Capital, which took a majority stake in Wingify in 2025. Both products were still sold under their own names in late 2026. Customers should watch for plan, contract and roadmap changes as the products come together.
What is known
- The deal was announced on January 20, 2026, subject to customary closing conditions.
- Everstone Capital backs the combined company.
- Both brands and platforms remained in use while the companies combine.
Sources: the companies' joint announcement and press coverage, January to February 2026.
What customers should check
- Renewal terms and whether plans will be merged or re-priced.
- Which product's editor, SDKs and integrations will be kept long term.
- Data export: test history, goals and audiences, in case you move.
If you are reviewing your testing tool
Compare how each option fits the work you actually do. If you design tests yourself, Convert and Optimizely are the closest fits. If you want testing done for you, Luria writes and runs tests on real orders. See VWO alternatives and AB Tasty alternatives.
Questions
Is AB Tasty shutting down?
No shutdown has been announced. AB Tasty agreed to combine with VWO in January 2026, and both products were still offered in late 2026. Check with your account manager for your contract.