Luria vs ABConvert.The honest version.
- No trash talk
- Real differences only
- Updated October 28, 2026
ABConvert is a good tool. This page shows where the two are the same, where they differ, and when ABConvert is the better pick for you.
| Luria | ABConvert | |
|---|---|---|
| Runs split tests on your live traffictie | ✓ | ✓ |
| Works on Shopify storestie | ✓ | ✓ |
| Works on any website with one tag | ✓ | Shopify |
| Writes and launches the new versions for you | ✓ | You build them |
| Judged on real orders against your unchanged page | ✓ | Depends on setup |
| Fees back if there is no lift in 60 days | ✓ | — |
| Price and shipping tests built for Shopify | — | ✓ |
| Theme, template and URL redirect tests | — | ✓ |
The short answer
ABConvert is a Shopify A/B testing app for price, shipping, theme, template and URL tests. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick ABConvert if you want to design every test yourself; pick Luria if you want the testing done for you.
Where we are the same
- Both show a new version of your page to part of your visitors and compare it with what you have now.
- Both keep each visitor on one version so the numbers stay clean.
- Both give you a dashboard with the result of every test.
Here is where we differ
- Luria writes the page versions for you and starts the next test on its own after your first OK
- Works beyond Shopify: one script tag on any site, plus lead and booked-call goals
- Traffic moves to the better version while the test runs
- Lift is promised against a held-out control in 60 days, or that period's fees come back
What a Luria test looks like
Example test. Illustrative numbers, not a client result. Luria keeps a change only at 95% or higher.
When ABConvert is the better pick
ABConvert is a Shopify A/B testing app for price, shipping, theme, template and URL tests. It suits Shopify merchants who want to test prices and shipping offers themselves. Pick it if you want:
- Price and shipping tests built for Shopify
- Theme, template and URL redirect tests
- A Shopify App Store listing with reviews
Pick Luria if you want more of your visitors to buy without hiring a testing team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than ABConvert?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. ABConvert's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from ABConvert to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and ABConvert together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.