Luria vs Dynamic Yield.The honest version.
- No trash talk
- Real differences only
- Updated October 28, 2026
Dynamic Yield is a good tool. This page shows where the two are the same, where they differ, and when Dynamic Yield is the better pick for you.
| Luria | Dynamic Yield | |
|---|---|---|
| Runs split tests on your live traffictie | ✓ | ✓ |
| Works on Shopify storestie | ✓ | ✓ |
| Works on any website with one tagtie | ✓ | ✓ |
| Writes and launches the new versions for you | ✓ | You build them |
| Judged on real orders against your unchanged page | ✓ | Depends on setup |
| Fees back if there is no lift in 60 days | ✓ | — |
| Personalization, recommendations and search in one enterprise system | — | ✓ |
| A/B, multivariate and server-side tests with holdout groups | — | ✓ |
The short answer
Dynamic Yield is an enterprise personalization and testing platform owned by Mastercard. Luria is done-for-you: it writes new versions of your pages, tests them against your current page as a held-out control, moves traffic to the winner and measures the lift on real orders. Pick Dynamic Yield if you want to design every test yourself; pick Luria if you want the testing done for you.
Where we are the same
- Both show a new version of your page to part of your visitors and compare it with what you have now.
- Both keep each visitor on one version so the numbers stay clean.
- Both give you a dashboard with the result of every test.
Here is where we differ
- Built for stores without a CRO team: Luria writes, runs and keeps the winners
- Published monthly prices instead of an enterprise contract
- Live in minutes through the Shopify app or one script tag
- Lift is promised against a held-out control in 60 days, or that period's fees come back
What a Luria test looks like
Example test. Illustrative numbers, not a client result. Luria keeps a change only at 95% or higher.
When Dynamic Yield is the better pick
Dynamic Yield is an enterprise personalization and testing platform owned by Mastercard. It suits large retailers running personalization, recommendations and testing across web, app and email. Pick it if you want:
- Personalization, recommendations and search in one enterprise system
- A/B, multivariate and server-side tests with holdout groups
- A long record with large retailers
Pick Luria if you want more of your visitors to buy without hiring a testing team: it writes the versions, runs the tests, keeps the winners and shows the gain against your old page.
Questions
Is Luria cheaper than Dynamic Yield?
Luria publishes its prices: $79 a month up to 10,000 monthly visitors, up to $10,999 for 2 to 5 million, first 20 split tests free. Dynamic Yield's current prices are on its own pricing page; compare them at your traffic level.
Can I switch from Dynamic Yield to Luria?
Yes. Add the Luria Shopify app or one script tag, then turn off your old tests so two tools do not change the same page. Luria keeps your current page as the control, so nothing is lost while it learns.
Can I use Luria and Dynamic Yield together?
You can, on different pages. Avoid running both on the same page at once: two tools changing the same element make both results unreliable.